Thailand FAM Trip Example
In early December, a select group of three travel agents embarked on a luxury FAM trip to Thailand, led by Betsie from the Tourism Authority of Thailand (TAT). Flying in style with Thai Airways, the journey showcased some of the country’s finest high-end experiences, spanning Phuket, Krabi, and Bangkok. From the serene luxury of COMO Point Yamu to private yacht excursions and site inspections at Banyan Tree resorts, the trip blended relaxation with immersive exploration. In Bangkok, a Chao Phraya River dinner cruise and exclusive networking at The Peninsula rounded off an itinerary designed to inspire and deepen industry connections.
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Thailand FAM Video | 9-Day Thailand FAM Trip | Products Featured | Suggested Itinerary For Consumers | Top Tips For Experiencing Phuket, Krabi and Bangkok
Thailand FAM Highlights Video
Thailand FAM Itinerary
Day 1: A seamless start with Thai Airways
The FAM trip began at London Heathrow, where the small but excited group of three agents met with Betsie from the Tourism Authority of Thailand (TAT). With an itinerary promising luxury at every turn, the journey itself set the tone, starting with Thai Airways’ renowned Business Class experience.
Before departure, the group relaxed in the airline’s premium lounge, an oasis of calm away from the airport bustle. Here, they enjoyed a selection of international dishes, barista-made coffee, and a well-stocked bar. Comfortable seating, workspaces, and shower facilities ensured they could refresh before the long-haul flight ahead.
Boarding Thai Airways flight TG919, the team was warmly welcomed by the impeccably dressed cabin crew, whose signature hospitality made them feel instantly at ease. The Business Class cabin exuded comfort, with spacious lie-flat seats, plush bedding, and ample storage space for personal belongings. Shortly after take-off, the dining experience began – a carefully curated menu featuring Thai flavours and international cuisine, paired with fine wines and a selection of premium beverages.
Settling in for the overnight journey, the group made the most of the in-flight entertainment, offering a wide range of films, TV shows, and music. But it was the quiet cabin atmosphere and fully reclining seats that truly made the difference, ensuring everyone arrived in Phuket feeling refreshed and ready for the experiences ahead.
Day 2: A luxurious welcome to Thailand
Touching down in Phuket just after sunrise, the group took in their first glimpse of Thailand—lush greenery, golden beaches, and the shimmering Andaman Sea. Stepping off the plane, they were met with the warm tropical air, a stark contrast to the winter chill they had left behind. A smooth transition through immigration and baggage claim meant they were soon en route to their first stop: COMO Point Yamu.
Nestled on the tranquil Cape Yamu, this luxury retreat offered the perfect place to unwind. The team was welcomed with chilled towels and refreshing herbal drinks, a signature COMO touch. After a seamless check-in, they settled into their light-filled rooms, each with panoramic views of Phang Nga Bay.
“The limestone karsts rising dramatically from the emerald-green water were like something out of a dream. I’d seen photos before, but nothing prepared me for the sheer scale and beauty of it in real life.” – Tyler, Sales Exec
In the afternoon, a resort tour highlighted COMO’s standout features, from the infinity pool to the world-class wellness facilities. As the sun set, cocktails by the pool led into an intimate private dinner, where a specially curated chef’s menu set the tone for the days ahead.
Day 3: Island escapes and exclusive resort experiences
The first full day in Thailand promised adventure, and after a restful night at COMO Point Yamu, the group set off early for a private yacht excursion with Blue Voyage. A short transfer brought them to Visit Panwa Pier, where their sleek yacht awaited. With the morning sun casting a golden glow over the water, they embarked on a luxury island-hopping experience.
The first stop was Khai Nok Island, a picture-perfect paradise with powdery white sand and crystal-clear waters. Some lounged on the yacht’s deck with a picnic set, while others swam and snorkelled among colourful coral reefs. By late morning, the yacht glided back to Phuket, though a wet-weather alternative – a visit to the Elephant Jungle Sanctuary – had been planned if needed.
“From the moment I arrived at Banyan Tree Phuket, I felt like I’d stepped into a private sanctuary – lush gardens, serene lagoons, and such a luxurious villa” – Chloe, Product Manager
After a leisurely afternoon, the group transferred to Banyan Tree Phuket for a private site inspection, followed by a dinner with travel writer Roy Cavanagh. A quick stop at Bangla Road rounded off the night before returning to COMO Point Yamu.
Day 4: Scenic journeys and a luxurious retreat in Krabi
The day began with an early departure from COMO Point Yamu as the group set off on a scenic drive through Phang Nga province towards Krabi. The route, winding along coastal roads and lush rural landscapes, offered stunning views at every turn. A highlight of the journey was a stop at Samet Nangshee Viewpoint, where a short ride up the hill revealed panoramic views of Phang Nga Bay. The dramatic limestone karsts rising from the emerald waters provided the perfect backdrop for photos.
By early afternoon, the group arrived in Krabi and enjoyed a delicious lunch at Ruenmai Krabi Restaurant, a hidden gem known for its authentic southern Thai cuisine. Set within tropical gardens, the restaurant served fragrant curries, fresh seafood, and coconut-infused dishes that left everyone thoroughly satisfied.
Afterward, the group continued to Banyan Tree Krabi, a luxurious resort nestled between lush jungle and the Andaman Sea. The check-in process was seamless, and each guest was escorted to their private villa, complete with a plunge pool and ocean views. The rest of the afternoon was spent leisurely exploring the resort, unwinding by the infinity pool, or enjoying a spa treatment.
As the sun set, the group gathered for a dinner featuring fresh local ingredients, a fitting end to a day of relaxation and indulgence. Tomorrow, another adventure awaited.
Day 5: Exploring the Andaman Sea – A private Phi Phi Islands experience
The day began with excitement as the group left Banyan Tree Krabi for a private speedboat trip to the Phi Phi Islands, one of Thailand’s most iconic destinations. A short transfer to the pier led them to their sleek boat, ready to cruise across the shimmering Andaman Sea.
The first stop was Maya Bay, famous for The Beach. Though boats can no longer dock, the group admired the towering limestone cliffs and pristine shoreline from afar, capturing the breathtaking scenery. From there, the boat continued to more secluded locations where the group enjoyed swimming and snorkelling, immersing themselves in the region’s natural beauty.
A highlight of the day was a beachside lunch at a hidden cove, where they savoured freshly grilled seafood, tropical fruits, and vibrant Thai salads. The warm sun, soft sand, and clear waters created an unforgettable dining experience.
By mid-afternoon, the group returned to the pier and made their way back to Banyan Tree Krabi, where some relaxed in their private pools, while others enjoyed rejuvenating treatments at the Banyan Tree Spa.
As evening fell, they travelled to Ao Nang for a seafood feast at Wangsai Seafood Restaurant. Over dishes of grilled fish, prawns, and Thai curries, they shared stories of the day’s adventures. Afterward, they returned to the resort, eager for their next destination: Bangkok.
Day 6: From beachfront bliss to the bustle of Bangkok
The morning began at a relaxed pace, with the group enjoying a leisurely breakfast at Banyan Tree Krabi. There was no rush to check out, so they savored tropical fruits, freshly baked pastries, and traditional Thai dishes while taking in the last views of Krabi’s serene coastline.
By mid-morning, it was time to depart. After checking out, the group headed to Krabi Airport for their Thai Airways flight to Bangkok. The short flight was smooth, and just over an hour later, the vibrant capital of Thailand came into view.
Upon arrival, a private transfer whisked the group to The Peninsula Bangkok, a luxurious riverside retreat. After a swift check-in, each guest was escorted to their elegantly designed rooms, offering stunning views of the city skyline and Chao Phraya River. After some time to relax, they prepared for the evening’s activities.
Dressed for an unforgettable night, the group boarded The Peninsula’s private water limousine, cruising across the river to Supanniga Eating House, where they enjoyed refined Thai home-style cooking, rich in heritage and flavour.
The night continued with a visit to Wat Pho, where the group marvelled at the grand architecture and intricate carvings, bathed in the soft glow of temple lanterns. The peaceful atmosphere offered a stark contrast to the lively streets nearby. Afterward, a tuk-tuk ride returned them to the hotel, ready for the adventures of tomorrow.
Day 7: A day of business and cultural discovery in Bangkok
The morning began at The Peninsula Bangkok, where the group gathered at River Café & Terrace for breakfast, enjoying freshly baked pastries, tropical fruits, and classic Thai dishes, with the Chao Phraya River as a stunning backdrop. As the day’s schedule was more formal, business attire was recommended for the first part of the day.
After breakfast, the agents attended the Thai Airways ‘THAI Update’ session at the Sakuntala Ballroom, learning about the airline’s latest developments, new routes, and service enhancements. A mid-morning coffee break provided an opportunity for networking before the next round of talks.
The guest speaker session featured representatives from the Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (TCEB), offering insights into Thailand’s tourism industry, with a focus on luxury and MICE travel. The session concluded with a Q&A, allowing agents to deepen their understanding of Thailand as a high-end travel destination.
Lunch followed back at River Café & Terrace, giving the group a chance to reflect on the morning. In the afternoon, the agents explored Talad Noi, Bangkok’s ‘Little Chinatown,’ discovering its heritage, local businesses, and vibrant street art.
The day ended with a sunset Chao Phraya River dinner cruise, where they dined on Thai delicacies while admiring iconic landmarks. Returning to the hotel, the group reflected on a day filled with cultural discovery and luxury.
Day 8 & 9: A final day of business, Bangkok’s riverside elegance and flight home
The final day in Thailand began with a relaxed breakfast at River Café & Terrace at The Peninsula Bangkok. The group enjoyed freshly made pastries, tropical fruits, and traditional Thai breakfast dishes while soaking in the serene riverside setting, preparing for a busy morning ahead.
Dressed in business attire, the agents attended their last formal session at Kusuma Venue, where they met with Thai Airways Commercial Management. This insightful discussion provided a closer look at the airline’s future strategies, travel trends, and luxury experiences, rounding out the business portion of the trip and offering valuable insights into the airline’s commitment to premium travel.
Lunch was served back at River Café & Terrace, offering one final opportunity to savor the hotel’s renowned riverside dining. Afterward, the group enjoyed some free time, with many visiting ICONSIAM, Bangkok’s premier shopping destination. Some explored high-end boutiques and artisan stores, while others took in the vibrant atmosphere of this iconic retail hub.
As the evening approached, the group gathered for their farewell dinner at The Peninsula Lawn, overlooking the Chao Phraya River. The elegant setting and carefully curated menu provided a fitting conclusion to the trip. After packing, the agents transferred to Bangkok Suvarnabhumi Airport for their return flight, reflecting on a journey filled with unforgettable experiences.
Products Featured
Discover all the components that went into making this incredible FAM trip itinerary.
The Peninsula Bangkok
Blue Voyage, Phuket
Elephant Jungle Sanctuary, Phuket
Suggested Itinerary For Consumers
Need ideas for planning a customers trip to Thailand? This suggested itinerary takes inspiration from the TAT journey, combining luxury stays, cultural experiences, and breathtaking landscapes across Phuket, Krabi, and Bangkok.
3 nights Bangkok – experience the Grand Palace & Wat Phra Kaew, take a Chao Phraya River dinner cruise and discover Bangkok’s street food and markets
5 nights Phuket – enjoy island-hopping by private yacht or speedboat, see the sunset over Promthep Cape and indulge in a luxury resort spa
5 nights Krabi – visit the Phi Phi Islands by speedboat, hike to the top of the Tiger Cave Temple and relax on Railay Beach
If your clients have the time, why not add a two night stay at Elephant Hills, Khao Sok who can pick clients up at Phuket and drop them off in Krabi after their stay.
Top Tips For Experiencing Phuket, Krabi and Bangkok
From island escapes to city adventures, here are some top tips to make the most of ones time in Phuket, Krabi, and Bangkok – ensuring a perfect blend of luxury, culture, and unforgettable experiences.
Phuket
- Stay in luxury: Opt for a high-end resort like COMO Point Yamu or Banyan Tree Phuket for exceptional service, private pools, and breathtaking ocean views
- Explore the islands: Book a private yacht tour to visit nearby islands like Coral Island and Khai Nok for a more exclusive experience
- Indulge in seafood: Try a beachfront seafood restaurant for the freshest catches—local grilled prawns and Thai-style crab are a must
- Experience the nightlife: Head to Bangla Road in Patong for a lively night out, or opt for a more refined beach club experience at Catch Beach Club
- Visit an ethical elephant sanctuary: If you want to see elephants, choose a responsible experience like Elephant Jungle Sanctuary Phuket, which focuses on conservation and care
Krabi
- Discover the Phi Phi Islands: Take a private speedboat tour to explore the stunning islands, snorkel in crystal-clear waters, and visit Maya Bay from a distance
- Stay in a beachfront retreat: Enjoy the tranquility of resorts like Banyan Tree Krabi, where you can relax in a private pool villa overlooking the Andaman Sea
- Dine with a view: Have dinner at a local seafood restaurant in Ao Nang, where you can enjoy freshly caught seafood while watching the sunset
- Hike to a viewpoint: If you’re up for an adventure, trek to Dragon Crest Mountain (Khao Ngon Nak) for panoramic views over Krabi’s coastline
- Enjoy a spa day: If the weather isn’t ideal, indulge in a Thai spa experience at a luxury retreat like Let’s Relax Spa Krabi
Bangkok
- Stay riverside: Choose a hotel like The Peninsula Bangkok for stunning views, excellent service, and easy access to Bangkok’s main attractions
- Explore at night: Visit Wat Pho after dark for a peaceful, crowd-free experience and stunning temple illuminations
- Cruise the Chao Phraya River: Take a private dinner cruise to enjoy fine dining with spectacular views of the Grand Palace and Wat Arun
- Shop at ICONSIAM: For a mix of high-end brands and local designer boutiques, this luxury riverside mall is a must-visit
- Wander through Talad Noi: Discover Bangkok’s Little Chinatown, where street art, historic buildings, and hidden cafés create a unique and vibrant atmosphere